Don't Be That Company: Avoid These Common Social Media Content Missteps
Ah, social media. It's a land of endless opportunities for businesses to connect with their audience... or completely flop and make a fool of themselves. If you're looking to avoid the latter, check out these common missteps that companies tend to make when it comes to creating content for their social media accounts. Trust us, you don't want to be that company that's #cringeworthy on the internet.:
Posting too much: Nobody wants to see their feed flooded with endless updates from a single company. Keep it to a minimum, folks!
Posting irrelevant content: Just because you found a funny meme doesn't mean it's relevant to your brand. Stick to what you know and what your audience cares about.
Posting poor-quality content: Blurry photos and typos are a big no-no. Make sure you're putting your best foot forward with high-quality content that's free of mistakes.
Posting too infrequently: On the flip side, disappearing for months on end is also a major misstep. Keep a consistent presence to stay top of mind with your followers.
Ignoring comments and messages: Social media is a two-way conversation, so make sure you're responding to your audience. Ignoring them is a surefire way to lose their interest.
Failing to use features: With many platforms realising new tools all the time they are a great way to reach a wider audience and join in on relevant conversations. Don't miss out on this opportunity to connect with more potential customers.
Being too salesy: Nobody wants to feel like they're being constantly bombarded with sales pitches. Mix in some value-added content and have a little fun!
In conclusion, social media content is all about balance. Avoid these common missteps and you'll be well on your way to creating a successful social media presence for your business.